Monthly Archive for March, 2007

Coors wants it both ways

Coors is releasing new packaging and is going to be marketing its “Spirit and Unique Heritage.”

Am I the only person who thinks Coors would benefit the most by distancing itself from its past? They’ve only recently realized that by discriminating, they’re missing out on a potential market. And when they started advertising to black americans in 1985, it was more out of fear of a boycott than desire to include others in its heritage. Coors’ history is a record of letting bigotry get in the way of business.

I don’t even feel like I need to mention the beer.

Velvet

Michelle and I attended the Velvet Oatmeal Porter and Mountain Rescue Fundraise at Lucky Lab last night with some of the other folks in my Geography department. It was the first time we’d been to the Quimby beer hall, which has some charm to it, though the same poor accoustics of the other 2 pubs. We couldn’t really spend any time inside because it was so packed, and it took roughly 30 minutes to order a beer. The Oatmeal porter was ok, but I also got a pint of the Triple Threat IPA, which was quite good. Looks like a good collection of sandwiches too, but the wait was too long.

Belgian-styled beers in Portland

Rock Bottom Brewery is hosting a Portland-brewed Belgian style beer fest in early April. Looks great.