B to the E

Anheuser-Busch has announced a new beer-like beverage that is an “infusion” of beer, guarano, berry aroma, ginseng, and caffeine.

“It’s indicative of how seriously Anheuser-Busch is taking this challenge from the liquor folks … who are growing faster than beer,” said Eric Shepard, executive editor of industry newsletter Beer Marketer’s Insights”

Seems more to me that its more indicative of AB’s ongoing mission to dilute beer to an unrecognizable consumable. CAMRA, the campaign for Real Ales is also combatting the rise of red bull & vodka style drinks, but its doing so through education rather than self-mutilation.

If the lawyers of Budvar/Czechvar are reading this – please use Be as further evidence that Anheuser-Busch doesn’t deserve the Budweiser name.

3 Responses to “B to the E”

  • mmmmm…nothing says good beer like guarano, berry aroma, ginseng, and caffeine. Caffeine…seriously? it one thing to make a coffee stout but its another to deliberately infuses it into the beer.

    I like how it is 6.6% ABV but comes in a 10 oz can rather than the normal 12 oz’er.

    Just when I thought AB couldn’t make anything shitter, they go and totally blow that theory out of the water.

  • I thought for a second that you said it was made with guano.

  • would probably taste better with quano!

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