Coors wants it both ways

Coors is releasing new packaging and is going to be marketing its “Spirit and Unique Heritage.”

Am I the only person who thinks Coors would benefit the most by distancing itself from its past? They’ve only recently realized that by discriminating, they’re missing out on a potential market. And when they started advertising to black americans in 1985, it was more out of fear of a boycott than desire to include others in its heritage. Coors’ history is a record of letting bigotry get in the way of business.

I don’t even feel like I need to mention the beer.

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