Cinco de Mayo?

I realize this is blurry – it was taken with a camera phone. It’s a billboard for Bud Light with Lime, which is arriving “May 2008.” Apparently the marketing geniuses working for Anheuser thought it was too blatant (or racist?) to just say “Arriving in time for Cinco de Mayo.” Maybe they realized it would be mostly gringos drinking it anyway.

Coming in May, Bud Light with Lime

This billboard is in a prominent spot just east of Interstate 405 in the Pearl District in Portland. It always displays some silly or suggestive Budweiser poster, like how aluminum bottles make the beer taste colder, or welcoming people to Beer town. It’s always annoyed me because the billboard is situated ~4 blocks from Bridgeport’s brewery, and less than a mile from at least 3 other breweries, and countless brewpubs.

1 Response to “Cinco de Mayo?”

Leave a Reply