{"id":132,"date":"2004-10-05T08:18:49","date_gmt":"2004-10-05T16:18:49","guid":{"rendered":"http:\/\/www.rooftopbrew.net\/?p=132"},"modified":"2004-10-05T08:18:49","modified_gmt":"2004-10-05T16:18:49","slug":"b-to-the-e","status":"publish","type":"post","link":"https:\/\/www.rooftopbrew.net\/?p=132","title":{"rendered":"B to the E"},"content":{"rendered":"<p>Anheuser-Busch has <a href=\"http:\/\/money.cnn.com\/2004\/10\/05\/news\/fortune500\/anheuser_busch.reut\/index.htm?cnn=yes\">announced<\/a> a new beer-like beverage that is an &#8220;infusion&#8221; of beer, guarano, berry aroma, ginseng, and caffeine.<\/p>\n<p><em>&#8220;It&#8217;s indicative of how seriously Anheuser-Busch is taking this challenge from the liquor folks &#8230; who are growing faster than beer,<\/em>&#8221; said Eric Shepard, executive editor of industry newsletter Beer Marketer&#8217;s Insights&#8221;<\/p>\n<p>Seems more to me that its more indicative of AB&#8217;s ongoing mission to dilute beer to an unrecognizable consumable. CAMRA, the campaign for Real Ales is also combatting the rise of red bull &amp; vodka style drinks, but its doing so through education rather than self-mutilation.<\/p>\n<p>If the lawyers of <a href=\"http:\/\/www.budvar.cz\/\">Budvar\/Czechvar<\/a> are reading this &#8211; please use B<sup>e<\/sup> as further evidence that Anheuser-Busch doesn&#8217;t deserve the Budweiser name.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anheuser-Busch has announced a new beer-like beverage that is an &#8220;infusion&#8221; of beer, guarano, berry aroma, ginseng, and caffeine. &#8220;It&#8217;s indicative of how seriously Anheuser-Busch is taking this challenge from the liquor folks &#8230; who are growing faster than beer,&#8221; said Eric Shepard, executive editor of industry newsletter Beer Marketer&#8217;s Insights&#8221; Seems more to me &hellip; <a href=\"https:\/\/www.rooftopbrew.net\/?p=132\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">B to the E<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","hentry","category-other-beers"],"_links":{"self":[{"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132"}],"version-history":[{"count":0,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/posts\/132\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}