{"id":329,"date":"2007-03-31T07:37:12","date_gmt":"2007-03-31T15:37:12","guid":{"rendered":"http:\/\/www.rooftopbrew.net\/?p=329"},"modified":"2007-03-31T07:37:12","modified_gmt":"2007-03-31T15:37:12","slug":"coors-wants-it-both-ways","status":"publish","type":"post","link":"https:\/\/www.rooftopbrew.net\/?p=329","title":{"rendered":"Coors wants it both ways"},"content":{"rendered":"<p>Coors is <a href=\"http:\/\/home.businesswire.com\/portal\/site\/google\/index.jsp?ndmViewId=news_view&#038;newsId=20070327005843&#038;newsLang=en\">releasing new packaging<\/a> and is going to be marketing its &#8220;Spirit and Unique Heritage.&#8221;<\/p>\n<p>Am I the only person who thinks Coors would benefit the most by distancing itself from its past? They&#8217;ve only recently realized that by discriminating, they&#8217;re <a href=\"http:\/\/www.motherjones.com\/news\/feature\/2001\/07\/coors.html\">missing out on a potential market<\/a>. And when they <a href=\"http:\/\/query.nytimes.com\/gst\/fullpage.html?res=9805E6D8173BF932A25751C1A963948260\">started advertising to black americans in 1985<\/a>, it was more out of fear of a boycott than desire to include others in its heritage. Coors&#8217; history is a record of letting bigotry get in the way of business.<\/p>\n<p>I don&#8217;t even feel like I need to mention the beer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coors is releasing new packaging and is going to be marketing its &#8220;Spirit and Unique Heritage.&#8221; Am I the only person who thinks Coors would benefit the most by distancing itself from its past? They&#8217;ve only recently realized that by discriminating, they&#8217;re missing out on a potential market. And when they started advertising to black &hellip; <a href=\"https:\/\/www.rooftopbrew.net\/?p=329\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Coors wants it both ways<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-329","post","type-post","status-publish","format-standard","hentry","category-beer-culture"],"_links":{"self":[{"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/posts\/329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=329"}],"version-history":[{"count":0,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/posts\/329\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}