I just got a call from a market research company looking for beer drinkers to participate in a survey. I passed the first few set of questions, and I had hoped to pass muster. Then the question came up about whether or not I’ve purchased any of the following brands\/beers in the last month. It was a laundry list of macro-swill. Most of the beer was from what I still wrongly think of as the big three (AB, Coors, Miller) but I need to start thinking of them as the big two, or eventually, the big one.<\/p>\n
The list included all sorts of one-offs, like Hamms, Heilman, Pabst, Killians, Blue Moon, and all the lights, ultras and such. It also had a few imports like Guinness, Heineken and lastly Sam Adams. In all honestly, I had to reply that I hadn’t had any of those in the last month, and that I hadn’t even bought any of them in the last several months, though If I had to buy one of them, I’d probably buy Sam Adams.<\/p>\n
The woman asking the question was a little shocked after my initial excitement regarding the quiz and the number of beers I drink per week. Out of her own curiosity, she asked what I drank. I pointed out that I’m from Portland and try my best to drink Oregon beers, like the Full Sail IPA in front of me.<\/p>\n
I guess they were interested in a narrower range of beer drinkers. I kind of wish I’d passed. I was hoping it was about the InterBev-Anheuser thing.<\/p>\n","protected":false},"excerpt":{"rendered":"
I just got a call from a market research company looking for beer drinkers to participate in a survey. I passed the first few set of questions, and I had hoped to pass muster. Then the question came up about whether or not I’ve purchased any of the following brands\/beers in the last month. It … Continue reading Not that wide an audience<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-427","post","type-post","status-publish","format-standard","hentry","category-beer-culture","category-other-beers"],"_links":{"self":[{"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/posts\/427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=427"}],"version-history":[{"count":0,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=\/wp\/v2\/posts\/427\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rooftopbrew.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}